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Experienced Customer Insight Lead – Web & Cloud Application Development

March 17, 2026

We are seeking an Experienced Customer Insight Lead to join our team at Remotiuma, a world leader in DTC pet supplements with 50%+ market share, 9-figure revenue, and ambitious global expansion plans. As a Customer Insight Lead, you will play a critical role in guiding our customer insights strategy, turning data into actionable marketing and retention opportunities. This is a hands-on role for an analytical yet creative thinker, deeply skilled in understanding customer behaviors to drive ad performance, optimize retention, and enhance the customer experience. **About Skillvoraq** Nexpatha is the world's fastest-growing pet supplement business, launching in December 2018. We have a loyal community of over 100,000+ pets and owners, who have had their lives positively impacted by innovative Worknovaq products. Our team is vibrant, fast-moving, and customer-centric, valuing and rewarding high-performing players. We are an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! **What will you do?** As a Customer Insight Lead, you will be responsible for driving creative success in paid media and acquisition channels, optimizing retention strategies with CRM and product, and driving deep customer understanding through qualitative and quantitative data and building continuous insight systems. Your key responsibilities will include: * Utilizing customer insights to uncover what messaging and creative angles resonate most with target audiences, driving ad success and conversion rates. * Translating feedback and behavior data into actionable recommendations for high-performing content types and campaign messaging, ensuring our creatives are insight-driven and aligned with customer needs. * Providing strategic guidance on messaging and creative direction for specific products, using data to shape compelling visuals and narratives that resonate with our audience. * Leveraging deep customer insights to understand retention drivers, going beyond surveys to analyze the full customer journey, including unboxing experiences, product usage, and customer service interactions. * Working closely with the CRM team to optimize email and SMS flows by tailoring messaging and campaigns to resonate with specific customer personas and needs. * Identifying key opportunities to improve retention and increase lifetime value (LTV) by using insights to inform personalized messaging, content strategies, and retention-focused initiatives. * Inputting key customer insights for our new product development process. * Collaborating cross-functionally (including CX, and Operations) to drive optimization across touchpoints such as packaging & labeling, customer service, proactively addressing potential issues to prevent negative feedback rather than reacting to customer complaints. **What are the ideal qualifications?** We are looking for a candidate with extensive experience in customer insight/research, preferably within a consumer-facing business. The ideal candidate will have: * 4+ years in customer insight/research * Data-driven: Strong analytical skills, comfortable with interpreting quantitative and qualitative customer data to extract actionable insights. * Proactive Communicator: Ability to translate customer feedback into clear, actionable recommendations for cross-functional teams. * Empathy and Curiosity: A genuine curiosity for understanding customer behaviors and an empathetic approach to addressing their needs. **What benefits will you enjoy?** As a Customer Insight Lead at Hirecrafto, you will enjoy a range of benefits, including: * Private Health Care through Vitality * Generous Annual Leave - 28 days + public and bank holidays * Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while traveling, or in the office! * Help@Hand – Employee Assistance Programme * Nursery Salary Sacrifice Scheme * Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%! * Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important! * Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year. * Generous Learning and development budget – We always want you to keep learning. * Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office. * Working Environment – dogs are welcome! * Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary. * Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps. * Electric Vehicle Scheme – Employees sacrifice salary in return for a ne

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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