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E-Commerce Manager (Lifestyle brand client)

February 7, 2026

Role Overview Our client is looking for a strategic, data-informed E-Commerce Merchandising Specialist to lead digital merchandising and Conversion Rate Optimization (CRO) for our rapidly growing DTC channel. This role owns the way customers discover, explore, and engage with our products online—from homepage strategy to product detail page experience. You’ll work cross-functionally with Creative, Product, Marketing, and UX teams to create high- impact merchandising strategies that not only tell our story but measurably increase conversion, reduce friction, and drive revenue. This role blends creative merchandising expertise with analytical thinking, UX awareness, and a continuous optimization mindset—ideal for someone passionate about both storytelling and performance. Key Responsibilities Merchandising Strategy & Execution<ul><li>Lead end-to-end merchandising strategy across homepage, collection, and PDPs—ensuring alignment with business goals, campaign narratives, and seasonality. </li><li>Own site taxonomy, navigation, filters, and product organization to maximize findability and elevate the path-to-purchase.</li><li>Manage product lifecycle online, including SKU setup, enrichment, categorization, cross-sells/upsells, and asset management.</li><li>Coordinate merchandising for seasonal launches, sitewide promos, and new product rollouts with flawless execution.</li></ul>Conversion Rate Optimization (CRO)<ul><li>Develop and execute CRO strategies across site funnels using insights from tools like GA4, Hotjar, and Shopify analytics.</li><li>Partner with UX and Marketing to identify friction points and lead A/B and multivariate tests focused on improving conversion, bounce, engagement, and average order value.</li><li>Drive personalization and recommendation strategies leveraging platforms such as Dynamic Yield, Nosto, Bloomreach, etc.</li><li>Track and report on performance of tests, product placements, content updates, and layout changes—turning insights into clear action plans.</li></ul>Cross-Functional Leadership & Quality Control<ul><li>Work with Creative and Content teams to ensure merchandising assets are consistent with brand standards and support the user journey.</li><li>Conduct regular QA/UAT to maintain accuracy of content, product data, SEO tags, and technical functionality across mobile and desktop.</li><li>Champion ongoing optimization of merchandising and CRO playbooks, establishing scalable best practices for future growth.</li></ul> What We’re Looking For<ul><li>4–6 years of eCommerce site merchandising and/or CRO experience, preferably with a digitally native or DTC brand.</li><li>Strong command of Shopify Plus (or comparable CMS/PIM), and proficiency with testing and analytics tools like GA4, Looker Studio, Hotjar, VWO, or Optimizely.</li><li>Deep understanding of digital shopping behavior, funnel optimization, UX principles, and data interpretation.</li><li>Experience working with personalization engines and merchandising automation tools (e.g., Nosto, Dynamic Yield).</li><li>High attention to detail, strong organizational skills, and an ability to manage complex, cross-functional initiatives.</li><li>Passion for creating elegant, high-converting digital experiences backed by performance data.</li></ul>Compensation & Benefits<ul><li>Estimated salary range: $76,000 – $90,000, commensurate with experience.</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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