Creative Strategist, Youth Editorial Product (weKaypoh)

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<strong>Responsibilities<br><br></strong><strong>Content Creation<br><br></strong><ul><li>Generate and bring big ideas to life with comfort in digital, social, mobile mediums by (i) generating story ideas based on news events and (ii) bring story ideas to life by creating videos</li><li>In charge of content production from start to end- ideating, producing, filming and editing</li><li>Ensure the quality and appropriateness of digital content by initiating, overseeing and driving creative content direction and ideas</li><li>Strike delicate balance with content that is entertaining yet newsy</li><li>Produce spreadable innovative and compelling content for a Gen Z centric digital platform targeting Gen Z audience</li><li>Monitor the conversations of the day and stay ahead of digital trends</li><li>Track and analyse video performance to uncover insights, develop and implement content strategies by reviewing audiences' needs</li><li>Ensure all content has a multi-platform approach to maximise the viewer experience</li><li>Run day-to-day and end-to-end content creation operations such as establishing content schedule and roadmap<br><br></li></ul><strong>Audience and Partner Engagement<br><br></strong><ul><li>Build brand following and awareness by developing creative content that appeal to the target audience as well as advertisers</li><li>Maintain online conversations with social media users</li><li>Build relationships with social media influencers, digital content creators, industry professionals, journalists and newsmakers<br><br></li></ul><strong>Qualifications<br><br></strong><ul><li>Diploma/ Degree in any related discipline</li><li>Ability to create original videos blending news and entertainment</li><li>Strong interest in news and current affairs</li><li>Familiar with social media platforms and trends e.g. TikTok, YouTube Shorts, Instagram</li><li>Familiar with Gen Z (born after mid 1990s) lifestyle</li><li>Keen interest in the latest trends and a good news sense- able to keep up with trending/viral news</li><li>A broad and deep knowledge of digital content and social media trends</li><li>Good written and verbal communication skills</li><li>Ability to multi-task and work in a dynamic, fast- paced environment and under pressure</li><li>Ability to work independently and in a team</li><li>Creative with a questioning mind</li><li>An added advantage if you are proficient in filming with DSLR, professional video cameras, editing and graphics software</li><li>An added advantage if you are comfortable in front of the camera</li><li>An added advantage if you have a proven track record as a creative storyteller</li><li>An added advantage if you have a network of local newsmakers</li></ul>

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